Privacy Policy
Last updated: September 15, 2026
1. Who We Are
ScaleX Marketing Agency ("ScaleX", "we", "us", "our") is a real estate marketing agency based in Pune, Maharashtra, India, providing services including Google Ads, Meta Ads, SEO, property video production, and related marketing services to real estate agencies, developers, and brokers.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit scalexmarketingagency.com (the "Site") or interact with us through the Site, email, WhatsApp, or our booking tools.
2. Information We Collect
Information you provide directly: When you submit our contact form, we collect your name, email address, phone number, the service you’re interested in, and any message you include. This is submitted through Netlify Forms and delivered to us by email.
Information collected automatically: When you browse the Site, we use Google Analytics 4 (GA4) to collect standard usage data such as pages viewed, device and browser type, approximate location (city/region level, derived from IP address), referral source, and on-site interactions. We track specific events including form submissions (generate_lead), clicks on our Calendly booking link (calendly_click), clicks on our WhatsApp number (whatsapp_click), and clicks on our phone number (phone_click).
Advertising data: If you arrive at the Site via a Google Ads campaign, a Google Ads conversion tag may be present on the Site to measure ad performance. This does not collect personal information beyond standard ad-click identifiers used by Google’s advertising platform.
Booking information: If you book a call via our Calendly link, information you provide there (name, email, and scheduling details) is collected directly by Calendly under its own privacy policy — we only receive the booking details necessary to conduct the call.
3. How We Use Your Information
We use the information we collect to: respond to enquiries submitted through our contact form; schedule and conduct strategy calls; understand how visitors use the Site so we can improve it; measure the effectiveness of our marketing and advertising campaigns; and communicate with you about our services, if you’ve contacted us.
We do not sell your personal information to third parties.
4. Cookies & Tracking Technologies
The Site uses cookies and similar technologies set by Google Analytics and Google Ads to measure traffic and campaign performance. These cookies collect anonymised or pseudonymised usage data and do not, by themselves, identify you personally.
You can control or disable cookies through your browser settings at any time. Disabling cookies may limit some Site functionality but will not prevent you from browsing the Site or contacting us.
5. Third-Party Services
We rely on the following third-party services to operate the Site and run our business, each governed by its own privacy policy:
- Netlify — website hosting and contact form processing
- Google Analytics 4 & Google Ads — website analytics and advertising measurement
- Calendly — call scheduling
- WhatsApp Business — direct messaging, if you choose to contact us via WhatsApp
6. Data Retention
We retain contact form submissions and enquiry details for as long as reasonably necessary to respond to you and maintain business records, or until you ask us to delete them. Analytics data is retained in accordance with Google Analytics’ standard retention settings.
7. Your Rights
You may ask us at any time to tell you what personal information we hold about you, correct inaccurate information, or delete your information from our records. To exercise any of these rights, email us at connect@scalexmarketingagency.com and we will respond within a reasonable time.
You can also opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on, available from Google.
8. Data Security
We take reasonable technical and organisational measures to protect the information we hold from unauthorised access, loss, or misuse. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
9. Children’s Privacy
The Site is intended for business use by real estate professionals and is not directed at children. We do not knowingly collect personal information from anyone under 18.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this page reflects the most recent revision.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, contact us at: